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MRS 2013: Driving Footfall
Mike Short accepts his awardFollowing a lively panel debate, the Mobile Retail Summit's second session, Driving Footfall, has come to a close with the presentation of a Mobile Retail Award to Mike...
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MRS 2013: Pizza Express Embraces Mobile and Wi-fi
How does a brand which prides itself on 'feeding great conversation' smoothly incorporate smartphones – which famously stop people talking – into its restaurants' offering?“We actually considered...
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MRS 2013: Rethinking Bricks-and-Mortar in the Age of Mobile
“Bricks-and-mortar stores have a place, but they can't continue to be the things they are today,” said Sienne Veit, head of mobile at Morrisons. “They're going to have to adapt, or die.”And what better...
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MRS 2013: “Next Five Years of Innovation will be Frightening” says Forrester
While the earliest communications innovations had tens and even hundreds of years between them – from the invention of the telephone in 1897 to the first WAP-enabled handset – innovations in...
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MRS 2013: Thank You, and Good Night
That's all, folks. A great day of talks here at London's Grange Hotel, from a host of vendors, analysts and retailers, has come to a close, and the Mobile Retail Summit is over for another year.Whether...
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Mobile Retail Awards Winners Revealed
The winners of the inaugural Mobile Retail Awards, sponsored by Collstream, have just been revealed, following today’s Mobile Retail Summit in London.Debenhams, Waitrose and eBay were among the...
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Snapfinger Launches Mobile Self-Checkout for Restaurants
Snapfinger, a mobile commerce platform for the US restaurant industry, has launched Snapfinger Mobile Payment, a mobile payment application that enables on-premise check-in and checkout.Snapfinger...
View ArticleRecord Numbers for Mobile Retail Summit 2013
This year's Mobile Retail Summit saw over 300 attendees, with more than 100 major retailers represented at the event.It was a great day, filled with fascinating talks from retailers and vendors alike,...
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Google Now Launches on iOS
Google Now is available for the first time on iOS as part of an update to the Search app.Within the iPhone and iPad app, users can manage boarding passes for flights or get details of their next...
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Showrooming is Rife in Asia
A study of 38,000 people in 43 countries has found that 33 per cent of shoppers across the globe admit to showrooming while out shopping. Of those, 21 per cent said they do it with phone in hand while...
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Mobile Marketing Live Opens Registration
Thomson Reuters' Bob Schukai, speaking at last year's eventRegistration has opened for our flagship event, Mobile Marketing Live, taking place on 3 October in London.Tickets are available at an early...
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IBM Creates AllAboard Travel Optimsation Tool for the Ivory Coast
City hosts 20 per cent of the populationResearchers from IBM have created a map of potential bus routes for the Ivory Coast's largest city, Abidjan, using data collected from more than 500,000 cell...
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Mood Media Offers Audio Cue Ad Technology to Retailers
Mood Media has launched a location-based audio technology system to help retailers target shoppers with branded advertising while in store.The supplier of AV equipment and music players to high street...
View ArticleWatch The Mobile Retail Summit Highlights
It's hard to believe the Mobile Retail Summit is more than a week behind us. The event was a great success, with 300 delegates passing through the Grange's doors to see a strong line-up of speakers,...
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Down Time
Kiddicare's Sienne Veit presenting at the Mobile Retail SummitToday is a Bank Holiday here in the UK so the Mobile Marketing team will be spending the day in our back gardens exchanging text messages...
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Join Us For Our Making Sense of Mobile Advertising Webinar
The next webinar in our Making Sense of Mobile series, Making Sense of Mobile Advertising, takes place on Wednesday, 12 June at 4pm UK time.Over 75 people are already registered for the webinar, which...
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Nando’s Australia Tests Mobile Coupons
Nando’s is testing mobile coupons at its Sanctuary Lake shopping centre branch in Sydney, offering them to customers when they access the free wi-fi.The campaign is being run by retail marketing DC4G,...
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Adform Picks AdTruth to Improve Ad Targeting
Adform is using AdTruth's device recognition technology in its pan-European RTB platform to help it improve reach and engagement across its desktop and mobile ad placements.Adform says it believes that...
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Dunkin’ Donuts Deploys Ultrasonic Tags in South Korea
Coffee chain Dunkin’ Donuts has begun a new campaign in Korea that uses ultrasonic tags to offer coupons to smartphone holders, reports the The Register.Users who have downloaded the app can browse the...
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Registration Open for the Mobile Gaming & Gambling Summit
Registration is now open for the Mobile Gaming & Gambling Summit, a new event from Mobile Marketing, taking place at the Hippodrome, London on 11 September 2013.With smartphone and tablet gambling...
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